An invaluable opportunity for professionals to obtain hands on training on the latest tools and knowledge. The Masterclasses will be led by experts representing international certification bodies.

1. Human Resources

The Changing World of the HR Professional in the GCC

  • The changing context of the world of work - with ref to CIPD GCC research Workforce Insights 2016
  • The mind-set of an HRBP to support the changing role of HR – snippets from our HRBP course
  • What does it mean to be an HR professional? - CIPD’s approach with reference to our Principles and CPD


Sarah Davis (MCIPD)

Head of Partnerships – GCC & Middle East Chartered Institute of Personnel and Development (CIPD)

Certificate of Attendance

'The Certification body (CIPD) leading the Masterclass will issue a Certificate of Attendance at the end of Masterclass to each attending participant (hard copy)’'

2. KPI Essentials

KPI Essentials

This session is designed to support you in developing key competencies in performance management, with the aim of improving processes such as KPI selection, KPI documentation, KPI data gathering and reporting in your organization. It will enhance your decision-making process by indicating a structured way to use the performance management tools. This session is based on a rigorous KPI Measurement Framework that embeds 10 years of research in the field of key performance indicators and relies on best practices identified in the real business environment.

Discussion points of the Masterclass include:
  • Access international best practices for developing a KPI Performance Management Architecture
  • Effectively measure performance by practicing a variety of techniques to ensure the best KPI selection process
  • Practice your skills in working with KPIs and the decision-making process based on data
  • Enhance your performance measurement framework by successfully integrating data in the decision-making process
  • Access rigorous tools that will help you implement a KPI Management Framework within your organization

Who Should attend?
Professionals interested in performance management
Professionals from different fields, such as finance, human resources, production, logistics, information technology and others, interested in key performance indicators, will acquire the competencies needed to develop a KPI Performance Management Architecture for their department or organization.
Top/middle/lower management professionals
Executives or operational managers, regardless of their field of expertise, will gain the ability and knowledge to manage performance in an integrated framework. The tools and resources offered as part of this raining course enable managers to apply in their organizations the concepts learned, immediately after the course.
Performance management experts
For professionals like Data Analyst, Strategy Manager, Performance Management Officer or Performance Architect, who can learn how to better integrate the performance management system and provide consistency through cascading objectives and KPIs to departmental and individual levels.


Mihai Toma

Head of Professional Practice MENA The KPI Institute

Certificate of Attendance

'The Certification body (The KPI Institute) leading the Masterclass will issue a Certificate of Attendance at the end of Masterclass to each attending participant (hard copy)’'

3. Information Technology

Information Technology content

Will be updated soon The Certification Body leading the Masterclass will issue a Certificate of Attendance after the event to all present (soft copy via-email)

4. Leadership

Leadership content

Will be updated soon The Certification Body leading the Masterclass will issue a Certificate of Attendance after the event to all present (soft copy via-email)
25thAPRIL 2018
26thAPRIL 2018
Asset Management
Audit Regulation & Compliance
Business Continuity


  • Explore latest developments in global certification programmes across industries
  • Meet and network with international thought leaders in professional development and certification
  • Identify the right certification programme to improve your skills and knowledge and advance your professional development
  • Evaluate the latest competing programmes and services you need to accelerate your career
  • Attend professional workshops and earn international certifications
  • Cutting-edge conference programme hosting senior government officials and certification experts who will speak on the industry’s latest and most crucial topics
  • Explore local policies regulating certifications and employment


  • HR and Talent management directors
  • Heads of government departments related to professional certificates and standards
  • Learning andDevelopment directors
  • Saudisation and localisation specialists and directors
  • Heads of Training departments
  • Local professionals searching for skillset development
  • Businessmen and Investors
  • Universities and institute instructors interested in adapting educational outputs with work market requirements
  • Ministries and public sector senior personnel.
  • Researchers in sustainable development and empowering nationaltalents
  • Heads of various departments



  • "This was a high profile event, which showcased the critical role across a wide range of industries that professional certification has in the Saudi 2030 vision."

    Alastair Tyler | The London Institute of Banking & Finance

  • "This is the best platform we have ever attended and the first one of significance in the Kingdom. It has been so successful that I have run out of business cards to hand out. We will be the first to sign up for the event in February 2018."

    Dennis O’Donnell, CEO | Oakwood International

  • "CERTX was a good opportunity for us to introduce our CIA certification to an audience that were actively seeking professional certifications. There are many certifications that we have not witnessed in past conferences in the region and we were able to see their presence through CERTX. There was a good mixture of attendance from private sector companies and experts internationally. Our overall participation was very effective and successful and would like to see CERTX be held twice a year as it has gathered a strong lineup of visiting companies."

    Bader Alabdulkarim, Executive Manager | The Saudi Institute of Internal Auditors (IIA Saudi Arabia)

  • "CERTX has accomplished our objective to introduce and raise awareness about our internationally accredited professional certifications, specialized training courses and fellowship. It was overwhelming to meet with participants who are aware/knowledgeable and we foresee fruitful cooperation with these companies/organizations serving the profession of Accounting and Auditors."

    Faisal bin Abdulaziz Alhamoudi, HR Manager | Saudi Organization for Certified Public Accountants (SOCPA)

  • "Our participation in the exhibition has given us positive responses and brilliant resonance in Twitter and other social media channels. The conference achieved our objective on raising awareness to the Saudi community, ones who are keen about their career paths and ambitious in their field of work. We thank CERTX 2017 team for bringing together this event and look forward to our participation in the years to come."

    Abdullah Masoud, VP – Marketing and Communication International Institute of Business Analysis (IIBA Saudi Arabia Chapter)


  • "Great event that opens new opportunities for a promising future with value added professional certifications."

    Khaled Ali Al Sobhi, Maintenance Planner | Saudi Aramco

  • "Excellent event and a creative platform, look forward to see increased participation and similar success in the coming editions. A big thank you to the Organisers."

    Abdulaziz Al Fawzan | Saudi Electricity Company

  • "CERTX is a great opportunity for networking and exploring the latest professional development programs."

    Mujahid Ellayth Ahmed Mohammed Ali | GSC

  • "CERTX was a great opportunity to meet great companies and organizations like IIBA, PMI Saudi chapter representatives and other great parties."

    Sanousy Ali Howari, Senior IT Consultant | Jodayn

  • "The event was supportive in upgrading the community to achieve a high percentage in excellence in line with Saudi Arabia’s Vision 2030."

    Abdulla Hamad Al Suleiman | BAE Systems Saudi Arabia